![]() ![]() The big money isn't in your single purchase, but in encouraging you to purchase only products and services that interact with each other - and your wallet. ![]() Purchase an iPhone, for example, and you're buying into the entire Apple ecosystem, including operating systems, apps, add-ons, music, movies, books and more. It is a war between vast ecosystems made up of hardware, software and online services, not just individual pieces of hardware and software. Today, the battle is on a much larger scale. ![]()
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